The Latest Soap Opera Ratings For The Week of 11/22- 11/26
CBS Soaps Beat Last Year By 400,000 Viewers
Young & The Restless maintained its hold on the number one spot with 3.506 million viewers this week. The hour-long CBS soap pulled in 86,000 more viewers than last week, an increase of 3 percent. Y&R saw its audience climb 14 percent from last year’s 3.083 million viewer average, as an additional 423,000 viewers watched over the holiday wee. Season-to-date, Y&R is watched by an average of 3.525 million viewers, an increase of 13 percent and 404,000 viewers from last year’s 3.121 million average.
So far this season, Y&R has been number one every week in both demographics. Among women 18-49, Y&R is down just 3 percent from last year’s average, dipping from a .41 to .40 rating. Y&R currently averages a .65 rating in the 25-54 demographic, down 6 percent from last year when Y&R averaged a .69 rating.
B&B Up From Last Year, Drops in Ranking
Bold & The Beautiful added 84,000 viewers this week, up 3 percent from the 2.853 million viewers to 2.937 million this week. B&B was up an impressive 16 percent from last year’s 2.538 million viewers, an increase of almost 400,000 viewers. So far this season, B&B had averaged 2.924 million viewers, up by 7 percent from this point last year.
Bold & The Beautiful not only fell in both demographics but gave up its second-place spot, slipping behind GH to rank third. B&B declined from last week’s .33 rating by 3 percent to tie its season low with a .32 rating. On the bright side, B&B was up 7 percent from last year when it ranked last place with a .3 rating. Season-to-date, B&B is averaging slightly below last year with a .34 rating.
B&B saw its numbers drop in the older demographic by 7 percent week-to-week and year-to-year from a .55 to a .51 rating. This week’s rating was not only a season-low but a series low in women 25-54. The last time B&B fell below this level was August 2020, as the soaps struggled to lure viewers back after the pandemic shutdown. Season to date, the CBS soap opera is averaging a .56, off 13 percent from last year’s .64 rating.
Total Viewers: Every Soap Up From Last Week!
| Week of 11/26: Total Viewers | This Week | Last Week | %LW | Last Year | %LY |
|---|---|---|---|---|---|
| Young & The Restless | 3.506 | 3.420 | +3% | 3.083 | +14% |
| Bold & The Beautiful | 2.937 | 2.853 | +3% | 2.538 | +16% |
| General Hospital | 2.226 | 2.103 | +6% | 2.140 | +4% |
| Days Of Our Lives | 1.694 | 1.634 | +4% | 1.733 | +-2% |
Raw data courtesy of www.soapoperanetwork.com
GH Adds 123,000 Viewers After Controversial Firing of Steve Burton and Ingo Rademacher
General Hospital appears to have weathered the loss of actors Ingo Rademacher Steve Burton just fine. The ABC soap was up from last week’s season-low of 2.103 million viewers by 6 percent as an additional 123,000 viewers watched over the holiday week. This week was GH’s second most-watched since September, up from last year by 4 percent. The 58-year-old daytime drama is averaging 2.212 million viewers this season, up 10 percent from last year’s 2.011 million viewer average and up by 4 percent from 2019’s average of 2.121 million viewers.
GH was up 6 percent from a .32 to a .33 rating among women 18-49. Last year, however, when GH tied for first place with Y&R in the demographic, the soap was down a sizable 20 percent. Still, this week tied for GH’s highest rating in the demographic in the last eight weeks. GH has beaten or tied B&B for second place four out of ten weeks this season, twice in the past three weeks alone. Last season, GH only ranked second six times in the entire year.
GH was up a solid 10 percent from last week’s .49 rating, which ranks among the lowest-rated weeks the ABC soap has ever had in the demographic. Compared to the previous year, GH was down 11 percent, the most significant drop of the week for any soap in the demographic year-to-year. Season to date, GH is averaging a .54 rating, down 5 percent from last year’s .57 average.
Week of 11/26: Women 18-49
| Week of 11/26: Women 18-49 | This Week | Last Week | % LW | Last Year | % LY |
|---|---|---|---|---|---|
| Young & The Restless | 0.39 | 0.41 | -5% | 0.41 | -6% |
| Bold & The Beautiful | 0.32 | 0.33 | -3% | 0.30 | -7% |
| General Hospital | 0.33 | 0.31 | +6% | 0.41 | -11% |
| Days Of Our Lives | 0.29 | 0.28 | +4% | 0. | -9% |
Raw data courtesy of www.soapoperanetwork.com
Demonic DAYS More Popular On Thanksgiving Than Halloween
Days Of Our Lives had a wonderful holiday week in total viewers with its second-biggest audience of the season. The NBC soap opera was up 60,000 viewers last week with 1.694 million viewers overall. Compared to the previous year, DAYS declined by just 39,000 viewers. Season to date, DAYS has averaged 1.629 million viewers, down 5 percent from last year’s 1.707 million viewer average.
Despite ranking fourth, Days Of Our Lives posted its third straight week of increases, hitting season-highs in both demographics. Among women 18-49, DAYS was up 4 percent from the previous week and down just 6 percent from last year with a .29 rating. This week marked the best performance in the women 18-49 demographic since June 17th.
In women 25-54, DAYS had its best performance since early September. Scoring a .4 rating, DAYS was up a solid 8 percent from last week’s .37 rating. However, DAYS is still falling farther behind its performance from last year- more than any other soap opera on the air. So far this season, DAYS is averaging a .37 rating compared to a .48 rating, a decline of 23 percent.
Week of 11/26: Women 25-54
| Week of 11/26 Women 25-54 | This Week | Last Week | % LW | Last Year | % LY |
|---|---|---|---|---|---|
| Young & The Restless | 0.63 | 0.67 | -6% | 0.67 | -6% |
| Bold & The Beautiful | 0.51 | 0.55 | -7% | 0.57 | -7% |
| General Hospital | 0.54 | 0.49 | +10% | 0.61 | -11% |
| Days Of Our Lives | 0.40 | 0.37 | +8% | 0.44 | -9% |
Raw data courtesy of www.soapoperanetwork.com
